Vertical marketing means selling products and services to a specific target customer, as opposed to horizontal marketing, which attempts to get a wide variety of customers to buy what you sell. But if it adopts a vertical market approach, the new business can concentrate its efforts enough to [Market Penetration] How to Estimate Market Penetration. VARs and resellers often specialize in one or more vertical markets to help target new clients and increase account penetration. Read how to make the most of. Vertical: Loosely I think of this as the niche in which you decide to sell your product or service.
What is vertical market penetration
The Value of Verticals: Five Steps for a Winning Vertical Marketing Strategy | Workflow
Vertical marketing means selling products and services to a specific target customer, as opposed to horizontal marketing, which attempts to get a wide variety of customers to buy what you sell. Understanding the difference between the two selling methods can help you decide if you should use a mix of both to maximize your sales, or stick with one strategy. Vertical marketing is a strategy of selling products and services to people with similar interests, such as businesses in a specific industry or people with the same hobby. An example of vertical penetration includes selling a variety of gardening tools to homeowners interested in taking care of their own yards, as opposed to selling kitchen appliances, furniture, bathroom items and bedding to all homeowners.
5 Steps to Market to a New Vertical
Can your company move into new vertical business markets through a focused content marketing effort? Content marketing is being used more often by companies to establish presence, stake a position and drive leads and conversions. IT Expert Karl Walinskas offers 4 key ways to evaluate new vertical markets:. Creating content marketing expertise in vertical markets can help buyers in those markets get to know you, thus growing an understanding of and trust for your company. Creating great videos, blog posts, infographics, and curated content toward a specific vertical or two can:.
A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods and to whom goods and services can be sold. Broad examples of vertical markets are insurance, real estate, banking, heavy manufacturing, retail, transportation, hospitals and government. Customers in vertical markets have specialized needs and priorities. For example, law firms typically require software such as document management products tailored to their business processes.